Kony 2012: Media Studies

This video is incredibly powerful. It’s phenomenal. It is really worth viewing, as it has changed the way we live in the world today with respect of technological media tools such as Facebook and the Internet on a global scale, and how it dealt with ways of making the American government sit up and listen. The story is told through the eyes of a man and his son.. The latter representing the future. The viral video has been viewed by over 94 million people to date. I urge everyone, and especially those who have children’s humanitarian needs to the fore in their hearts.

I checked it out at Wikipaedia:

Kony 2012 (officially KONY 2012 or Kony2012) is a short film created by the non-governmental organization Invisible Children, Inc., authors of Invisible Children, and released on March 5, 2012.[2][3][4][5] The film’s purpose was to promote the charity’s “Stop Kony” movement to make African cult and militia leader, indicted war criminal and the International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by the end of 2012,[6] when the campaign expired.

The film spread virally.[7][8][9] As of 17 October 2012, the film had over 94 million views on video-sharing website YouTube,[10] and over 16.6 million views onVimeo,[11] with other views on a central “Kony 2012” website operated by Invisible Children. The intense exposure of the video caused the “Kony 2012” website to crash shortly after it began gaining widespread popularity.[12] A poll suggested that more than half of young adult Americans heard about Kony 2012 in the days following the video’s release.[13][14] It was included among the top international events of 2012 by PBS[15] and ranked as the most viral video of all time byTIME.[16]

Kony 2012 – Wikipedia, the free encyclopedia


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